HOW TO CREATE COMPELLING USER GENERATED CONTENT ON TIKTOK

Make sure your audience is on TikTok.
Make sure your content is native to the platform.
Be authentic and yourself.
Be sure to capitalize on trends and challenges that are popular in the moment.
Connect with other creators who have similar audiences.
Use hashtags to increase exposure, but don’t hashtag stuff that isn’t relevant to your video.
Use popular sound clips and music that are relevant to the video.
Post regularly, multiple times per day if you can.
TikTok has a lot of potential for brands, so influencers should use it to their advantage!

Research the brand to understand their aesthetic, tone and goals.
Ensure your followers are a good fit for the brand's marketing goals.
Find examples of previous partnerships with social media influencers and study what made those successful.
Craft your pitch around the brand's objectives, not your own.
Offer to create multiple videos so that the brand can pick the one that best fits their needs
Make sure your idea is in line with TikTok's algorithm.
Be honest about your expectations and accomplishments.
Takeaway: The most effective way to establish a TikTok partnership is to have a clear understanding of what the brand wants before you even start pitching them ideas.

Create a basic template for your videos.
Make sure your lighting is good and you are in focus.
Use clear and engaging visuals.
Plan out your call to action before shooting.
Don't be afraid to show off products, but make it fun.
Get creative with transitions between clips
Have fun with it and be natural!
Takeaway: Create videos that are creative and engaging to keep people watching the whole commercial/video/promo and learning about the products features and utility!

Happy creating!

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